The Key Elements of Strategic Communication in Evaluation
As evaluators, we must ask: do stakeholders care about evaluation findings? Are they interested?
The third event in the series will focus on strategic communication, including how effective written and oral communication can affect successful negotiation and "getting heard."
Effective and strategic communication is not just about having a well-written final report. The evaluation community should continue exploring innovative ways to share their evaluation findings that go beyond the standard written report, with new tools: storytelling, photo stories, webinars, video, etc.
Date and time:
February 20, 2020 | 1:00 pm to 4:00 pm (
EST)
Speakers:
- Jennifer Ditchburn, Editor-in-chief, Policy Options
- Françoise Guyot, Director, External Communications, Office of the Auditor General of Canada
Moderator:
To be confirmed
Language:
Bilingual with interpretation in both official languages
Location:
Aspire Lab, Institute on Governance, 60 George Street, Ottawa, Ontario. Available across Canada by WebEx.
Audience:
Senior evaluators, Managers and Directors